Scientific Advertising (Paperback)

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

General

Imprint:	Merchant Books
Country of origin:	United States
Release date:	February 2014
First published:	February 2014
Authors:	Claude Hopkins
Dimensions:	228 x 152 x 6mm (L x W x T)
Format:	Paperback - Trade
Pages:	87
ISBN-13:	978-1-60386-636-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	1-60386-636-1
Barcode:	9781603866361

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