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Books > Social sciences > Politics & government > Political ideologies > Marxism & Communism
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The Attention Economy - Labour, Time and Power in Cognitive Capitalism (Hardcover)
Loot Price: R3,458
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The Attention Economy - Labour, Time and Power in Cognitive Capitalism (Hardcover)
Series: Critical Perspectives on Theory, Culture and Politics
Expected to ship within 12 - 17 working days
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The attention economy is a notion that explains the growing value
of human attention in societies characterised by post-industrial
modes of production. In a world in which information and knowledge
become central to the valorisation process of capital, human
attention becomes a scarce and hence increasingly valuable
commodity. To what degree is the attention economy a specific form
of capitalist production? How does the attention economy differ
from the industrial mode of production in which Marx developed his
critique of capitalism? How can Marx's theory be used today despite
the historical differences that separate industrial from
post-industrial capitalism? The Attention Economy argues that human
attention is a new form of labour that can only be understood
through a systematic reinterpretation of Marx. It argues that the
attention economy belongs to a general shift in capitalism in which
subjectivity itself becomes the territory of production and
exploitation of value as well as the territory of the reproduction
of capitalist power relations.
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