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The Perfect Fit - Creative Work in the Global Shoe Industry (Paperback)
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The Perfect Fit - Creative Work in the Global Shoe Industry (Paperback)
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The Perfect Fit shows us how globalization works through the many
people and places involved in making women's shoes. We know a lot
about how clothing and shoes are made cheaply, but very little
about the process when they are made beautifully. In The Perfect
Fit, Claudio E. Benzecry looks at the craft that goes into
designing shoes for women in the US market, revealing that this
creative process takes place on a global scale. Based on
unprecedented behind-the-scenes access, The Perfect Fit offers an
ethnographic window into the day-to-day life of designers, fit
models, and technicians as they put together samples and
prototypes, showing how expert work is a complement to and a
necessary condition for factory exploitation. Benzecry looks at the
decisions and constraints behind how shoes are designed and
developed, from initial inspiration to the mundane work of making
sure a size seven stays constant. In doing so, he also fosters an
original understanding of how globalization works from the ground
up. Drawing on five years of research in New York, China, and
Brazil, The Perfect Fit reveals how creative decisions are made,
the kinds of expertise involved, and the almost impossible task of
keeping the global supply chain humming.
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