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Ethnopragmatics - Understanding Discourse in Cultural Context (Hardcover)
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Ethnopragmatics - Understanding Discourse in Cultural Context (Hardcover)
Series: Applications of Cognitive Linguistics [ACL]
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The studies in this volume show how speech practices can be
understood from a culture-internal perspective, in terms of values,
norms and beliefs of the speech communities concerned. Focusing on
examples from many different cultural locations, the contributing
authors ask not only: 'What is distinctive about these particular
ways of speaking?', but also: 'Why - from their own point of view -
do the people concerned speak in these particular ways? What sense
does it make to them?'. The ethnopragmatic approach stands in
opposition to the culture-external universalist pragmatics
represented by neo-Gricean pragmatics and politeness theory. Using
"cultural scripts" and semantic explications - techniques developed
over 20 years work in cross-cultural semantics by Anna Wierzbicka
and colleagues - the authors examine a wide range of phenomena,
including: speech acts, terms of address, phraseological patterns,
jocular irony, facial expressions, interactional routines,
discourse particles, expressive derivation, and emotionality. The
authors and languages are: Anna Wierzbicka (English), Cliff Goddard
(Australian English), Jock Wong (Singapore English), Zhengdao Ye
(Chinese), Catherine Travis (Colombian Spanish), Rie Hasada
(Japanese) and Felix Ameka (Ewe). Taken together, these studies
demonstrate both the profound "cultural shaping" of speech
practices, and the power and subtlety of new methods and techniques
of a semantically grounded ethnopragmatics. The book will appeal
not only to linguists and anthropologists, but to all scholars and
students with an interest in language, communication and culture.
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