Proponents of professional ethics recognize the importance of
theory but also know that the field of ethics is best understood
through real-world applications. This book introduces students and
practitioners to important ethical concepts through the lives of
major thinkers ranging from Aristotle to Ayn Rand, John Stuart Mill
to the Dalai Lama.
Some two dozen contributors approach media ethics from five
perspectives--altruistic, egoistic, autonomous, legalist, and
communitarian--and use real people as examples to convey ethical
concepts as something more than mere abstractions. Readers see how
Confucius represents group loyalty; Gandhi, nonviolent action;
Mother Teresa, the spirit of sacrifice. Each profile provides
biographical material, the individual's basic ethical position and
contribution, and insight into how his or her moral teachings can
help the modern communicator. The roster of thinkers is gender
inclusive, ethnically diverse, and spans a broad range of time and
geography to challenge the misperception that moral theory is
dominated by Western males.
These profiles challenge us not to give up on moral thinking in
our day but to take seriously the abundance of good ideas in ethics
that the human race provides. They speak to real-life struggles by
applying to such trials the lasting quality of foundational
thought. Many of the root values to which they appeal are
cross-cultural, even universal.
Exemplifying these five ethical perspectives through more than
two dozen mentors provides today's communicators with a solid
grounding of key ideas for improving discussion and attaining
social progress in their lives and work. These profiles convey the
diversity of means to personal and social betterment through
worthwhile ideas that truly make ethics come alive.
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