Managing Tourism Firms is an authoritative selection of the most
important published work on the particular characteristics and
problems associated with running a firm in tourism. Major topics
covered include: strategy, marketing, the use of the Internet and
IT, pricing, managing staff and studies of specific sectors of the
industry. The book provides an overview of current issues and a
handy reference in one volume to the major published research
contributions. The editor has written a new, authoritative
introduction which offers a comprehensive, state-of-the-art summary
of the literature. This volume will be valuable to researchers and
students in tourism and practitioners seeking the latest thinking
on these topics.
General
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