The 1990s saw a climax of adaptations of novels previously accepted
into the American literary canon, while television and radio
marketed literature through book clubs and literary shows. This
book argues that the U.S. mediatized literature of the 1990s
constitutes a post-modern re-enactment of the traditional oral
literature that initially emerged on U.S. territory with minority
pre-literate populations. While existing scholarship acknowledges
the impact of the oral tradition on written literature and
sporadically discusses fiction to film translations, this study
demonstrates the traditional oral features and functions of the
mediatized literature and aesthetically validates this type of
literature based on theories of the linguistic sign, the Bakhtinian
dialogic system, and the Jungian concept of the collective
unconsciousness among others. Literature and media scholars will be
intrigued to discover that mediatized literature is yet another
product of globalization, and avid consumers of literature will
find this book a valuable resource for understanding the commercial
and political levers that predicate the production, dissemination,
and consumption of mediatized literature.
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