Rivalry and Group Behavior Among Consumers and Brands - Comparisons In and Out of the Sport Context (Hardcover, 1st ed. 2021)

This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences. It examines how out-group behavior differs among relevant groups. Readers are introduced to the phenomenon of rivalry, using the sport setting as an example. Then, the author offers separate quantitative and qualitative investigations to compare how rivalry and group behavior differ among sport and non-sport settings. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of individual and group behavior.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	September 2021
First published:	2021
Authors:	Cody T. Havard
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	136
Edition:	1st ed. 2021
ISBN-13:	978-3-03-085244-3
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-03-085244-X
Barcode:	9783030852443

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!