Lay down the foundations of a successful business venture through a
thoroughly researched and competitive business plan. Based on tried
and tested business methodology used at the leading business
school, Cranfield School of Management, this 10th edition of The
Business Plan Workbook guides you through all the necessary steps
to constructing a winning business plan. This is a practical
run-through of 26 key areas of development of strategic planning.
It will allow you to think of these areas in isolation through the
use of assignments that ensure you have stress-tested your business
proposition. This guide covers how to - Come up with a winning
business idea - Complete market and competitive research - Set up a
winning marketing strategy - Forecast watertight financials and
projections - Define realistic operations and staffing - Deliver an
unforgettable pitch to potential backers and investors This new and
fully updated edition includes 67 business case studies that show
you how successful entrepreneurs have dealt with strategic planning
in the past. The content has been streamlined to focus on the most
critical parts of business planning, ensuring you spend time where
it matters and stay competitive. With new information resources and
financial planning consideration, this is an invaluable guide for
entrepreneurs, business executives and students.
General
| Imprint: |
Kogan Page
|
| Country of origin: |
United Kingdom |
| Release date: |
February 2021 |
| First published: |
2021 |
| Authors: |
Colin Barrow
• Paul Barrow
• Robert Brown
|
| Dimensions: |
240 x 165 x 30mm (L x W x T) |
| Format: |
Hardcover
|
| Pages: |
320 |
| Edition: |
10th Revised edition |
| ISBN-13: |
978-1-78966-739-4 |
| Categories: |
Books
Promotions
|
| LSN: |
1-78966-739-9 |
| Barcode: |
9781789667394 |
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