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The Romantic Ethic and the Spirit of Modern Consumerism - New Extended Edition (Paperback, 2nd ed. 2018)
Loot Price: R1,933
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The Romantic Ethic and the Spirit of Modern Consumerism - New Extended Edition (Paperback, 2nd ed. 2018)
Series: Cultural Sociology
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Originally published in 1987, Colin Campbell's classic treatise on
the sociology of consumption has become one of the most widely
cited texts in sociology, anthropology, cultural studies, and the
history of ideas. In the thirty years since its publication, The
Romantic Ethic and the Spirit of Modern Consumerism has lost none
of its impact. If anything, the growing commodification of society,
the increased attention to consumer studies and marketing, and the
ever-proliferating range of purchasable goods and services have
made Campbell's rereading of Weber more urgent still. As Campbell
uncovers how and why a consumer-oriented society emerged from a
Europe that once embodied Weber's Protestant ethic, he delivers a
rich theorization of the modern logics and values structuring
consumer behavior. This new edition, featuring an extended
Introduction from the author and an Afterword from researcher Karin
M. Ekstroem, makes clear how this foundational work aligns with
contemporary theory in cultural sociology, while also serving as
major influence on consumer studies.
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