What if the greatest salespeople on the planet are the opposite of
who you think they are? Everyone sells, every day. It’s why the
most successful people are better than most at selling themselves,
their ideas, or their products and services. Yet when people hear
the word sales they think of an overly confident, articulate
extrovert (at best) or a pushy, know-it-all huckster (at worst).
Because of these misperceptions, when we find ourselves in a
situation where we need to sell, we feel compelled to put on the
persona of a “good salesperson.” But there’s a disconnect
between who we think good salespeople are and who they actually
are. In any room, they’re not the most self-confident, they’re
the most self-aware. They’re not the most sociable, they’re the
most socially aware. And they don’t succeed in spite of
obstacles, they succeed because of obstacles. Colin Coggins and
Garrett Brown sought out some of the most successful people from
all walks of life, including CEOs, entrepreneurs, doctors, trial
lawyers, professional athletes, agents, military leaders, artists,
engineers, and countless others in hopes of understanding why these
people are so extraordinary. Colin and Garrett found that, as
different as all these incredible people were, they all had an
eerily similar approach to selling. It didn’t matter if they were
perceived as optimists or pessimists, logical or emotional,
introverted or extroverted, jovial or stoic—they were all unsold
on what it meant to sell and unsold on who people expected them to
be. The Unsold Mindset reveals a counterintuitive approach not just
to selling but to life. It’s a journey toward an entirely new
mindset—the greatest sellers on the planet aren’t successful
because of what they do, they’re successful because of what they
think. Being a good person and a good salesperson aren’t mutually
exclusive. The Unsold Mindset will change the way you think about
selling and the way you think about yourself.
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