This book is designed to help people, whether in large corporations
or the smallest of enterprises, to venture with confidence into
cyberspace. Written in non-technical language by a businessman for
other business people, it highlights the many opportunities
emerging for enterprise and personal career development.Contents:
What is cyberspace?; Marketing and communicating around the world;
Marketing research in cyberspace; Where to locate your business
premises in both cyberspace and the real world; How to set up your
cyberspace business presence; The new languages of cyberspace: how
to build your business site on the web; Collecting the money; Your
cyberspace business plan: don't forget the human values; Your
shopping list of hardware and software products and programs; Every
cyberspace entrepreneur is a publisher; Producing and packaging
cyberspace disk products; New business models for the new
information age; Glossary; Index.
General
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