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Building to Last - The challenge for business leaders (Hardcover)
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Building to Last - The challenge for business leaders (Hardcover)
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The major challenge for companies is to create a business that will
last. This means they have to take seriously the issue of
sustainable development, rather than simply having an environmental
policy, conducting social or environmental audits or consulting the
stakeholder. It requires more radical change; a thorough review of
core values and purposes, with attention to the 'triple bottom
line' of money, people and nature. Building to Last shows the way.
Part One lays out the factors, including market trends and changing
mindsets, which businesses will in future have to take into
account. Part Two looks at some of the most enlightened steps so
far taken by companies to preserve or enhance profitability while
positioning themselves for the next century. The final part
examines the different ways in which business can adopt principles
of sustainability: independently, through industry associations,
with those in their local community and through initiatives and
through initiatives such as industrial ecology. It shows how
businesses can manage the new challenges, monitor their performance
and measure progress towards solutions that will last. This is a
useful guide for environmental managers, senior and middle managers
and managers of SMEs; and an essential text for academics and
students of business schools or courses. Colin Hutchinson is an
independent Sustainable Development Facilitator working with
businesses, local authorities and environmental charities. He is a
member of the Council of the Association for Management, Education
and Development and a former Chairman of Sheppard Moscow Ltd.
Originally published in 1997
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