Classic posters from the last 300 years and the stories behind
them. Posters have always been designed to seek an immediate
response. From the time when paper was first affordable, the poster
has been used to provoke a direct reaction, whether a public
appeal, a legal threat, a call to arms, or the offer of
entertainment. Newspapers might have the advantage of ubiquity in
spreading the word, but a poster could be tightly targeted by its
location. Organized chronologically, 100 Posters That Changed the
World charts the history of poster design from their earliest forms
as a means of information communication to the more subtle visual
communication of the 21st century. As printing became cheaper,
posters were used for more than just promoting the capture of local
villains or announcing government decrees. Advertisements took
over, citing up-and-coming events, auctions, public meetings,
political rallies, sports games, lectures and theatrical
performances. The technological leaps from engraving to aquatints
to lithography, chromolithography and the offset press, all had
their impact on what could be advertised by poster, and the art
form took off spectacularly in the late 19th century with the
influence of Lautrec and the Paris nightclubs. From then on, the
poster became a sophisticated means of visual communication. In the
West it was used to sell products - in the East it was used to sell
regimes and control behaviour. Along with historic moments in
poster evolution, 100 Posters That Changed the World charts the
most impactful designs of the last 300 years - images that
communicate a message whether commercial or political, images that
sell a film, a musical, a cause or used for decoration,
inspiration, motivation and affirmation. The affirmation for
teenagers in the 1970s that Farah Fawcett was looking at you.
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