Nonstop Sales Boom explains how to break this unhealthy cycle and
achieve strong, steady results--every quarter, from every member of
the team. Has the last week of each quarter in your business become
a mad scramble to meet quota? Do your year-end reports show
sporadic and unexplainable highs some weeks that will be near
impossible to meet next year, as well as mysterious lows that
ruined your goals for a 10 percent increase? For many sales
organizations, anomalies such as these are strangely commonplace
and unshakeable without intentional efforts to ratify them. Author
and experienced sales leader for over twenty years Colleen Francis
says the secret to leaving behind the roller-coaster reports and
achieving sustaining, steady success is to broaden the focus from
merely closing deals to actively nurturing the four critical stages
of client engagement: Attraction: Fill the funnel with lucrative
prospects Participation: Turn them into customers faster Growth:
Invest in valued clients Leverage: Turn customers into referral
generators When companies concentrate on only one or two of these
areas, their results become erratic. But by becoming purposeful
toward all four, simultaneously, they will systematically attract a
regular flow of prospects and move them smoothly through the
pipeline--taking the chaos and pressure away from the end of
quarter for good!
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