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The Moral Rhetoric of American Presidents (Paperback, Revised edition)
Loot Price: R543
Discovery Miles 5 430
You Save: R76
(12%)
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The Moral Rhetoric of American Presidents (Paperback, Revised edition)
Series: Presidential Rhetoric Series
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List price R619
Loot Price R543
Discovery Miles 5 430
You Save R76 (12%)
Expected to ship within 10 - 15 working days
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Although sometimes decried by pundits, George W. Bush's use of
moral and religious rhetoric is far from unique in the American
presidency. In ""The Moral Rhetoric of American Presidents"",
Colleen J. Shogan astutely analyzes the president's role as the
nation's moral spokesman and demonstrates that moral and religious
rhetoric is a strategic tool presidents can use to enhance their
constitutional authority. Shogan employs content analysis of the
inaugural and annual addresses of all the presidents from George
Washington through George W. Bush. This quantitative evidence shows
that while presidents of both parties have used moral and religious
arguments, the frequency has fluctuated considerably and the
language has become increasingly detached from relevant policy
arguments. Shogan explores the political effects of the rhetorical
choices presidents make through nine historical cases: Presidents
Washington, Jefferson, Madison, Buchanan, Lincoln, Theodore
Roosevelt, Kennedy, Lyndon Johnson, and Carter. Shogan highlights
the specific political circumstances that encourage or discourage
the use of moral rhetoric and analyzes several dilemmas of
governance instigated by George W. Bush's persistent devotion to
moral and religious argumentation. This paperback edition includes
a new afterword in which Shogan applies her analysis to
understanding the role of Bush's moral rhetoric in the 2006
Congressional elections. She considers the change in his addresses
after his party's midterm losses and, surveying the likely
candidates for the 2008 presidential election, argues that they
will need to ascertain how to maximize the strategic utility of
moral and religious rhetoric.
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