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Social Media, Crisis Communication, and Emergency Management - Leveraging Web 2.0 Technologies (Hardcover, New)
Loot Price: R3,902
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Social Media, Crisis Communication, and Emergency Management - Leveraging Web 2.0 Technologies (Hardcover, New)
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Although recent global disasters have clearly demonstrated the
power of social media to communicate critical information in
real-time, its true potential has yet to be unleashed. Social
Media, Crisis Communication, and Emergency Management: Leveraging
Web 2.0 Technologies teaches emergency management professionals how
to use social media to improve emergency planning, preparedness,
and response capabilities. It provides a set of guidelines and safe
practices for using social media effectively across a range of
emergency management applications. Explaining how emergency
management agencies can take advantage of the extended reach these
technologies offer, the book supplies cutting-edge methods for
leveraging these technologies to manage information more
efficiently, reduce information overload, inform the public, and
ultimately save lives. Filled with real-world examples and case
studies, it is an ideal self-study resource. Its easy-to-navigate
structure and numerous exercises also make it suitable for courses
at both the undergraduate and graduate levels. From crowdsourcing
and digital volunteers to mapping and collective intelligence,
Social Media, Crisis Communication, and Emergency Management:
Leveraging Web 2.0 Technologies facilitates a clear understanding
of the essential principles of social media. Each chapter includes
an example of a local-level practitioner, organization, or agency
using social media that demonstrates the transformative power of
social media in the real world. The book also includes numerous
exercises that supply readers with models for building their own
social media sites and groups-making it a must-read for anyone who
wants to learn more about the communication and information
structures supported by social media. Visit the author's homepage:
http://sites.google.com/site/conniemwhite/Home
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