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Interactive Media and Society (Hardcover)
Loot Price: R2,703
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Interactive Media and Society (Hardcover)
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In this book, Corinne M. Dalelio analyzes how the rise of
interactive media over the last few decades has had enormous
impacts on every aspect of American society-the ways in which we
organize, produce, consume, engage, entertain, and inform. Yet the
vestiges of the one-way, broadcast model of the media industries
continue to be primary, prominent, and persuasive in our culture,
Dalelio argues. This book offers clarity and insight into the
current media landscape by first outlining what it is that makes
interactive media distinct from that which came before, and then
identifying the harmonies and tensions between media systems-new
and old-as they operate in various communicative contexts still in
flux. These contexts include art, journalism, activism, marketing,
and even the public sphere. Dalelio encourages readers to hone
their critical digital literacy skills by supplying them with
analytical concepts and theoretical principles that can be applied,
regardless of how these tools change or evolve, ultimately enabling
more thoughtful and meaningful interactive media usage and
consumption. Elucidated throughout with interesting and relevant
narrative examples, this book offers an engaging and
straightforward presentation of the current scholarly understanding
of these tools along with practical tips for navigating the
challenges of our complex media ecosystem. Scholars of media
studies, communication, sociology, and American studies will find
this book particularly useful.
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