Core values of society, health and wellbeing impact today on all
aspects of our lives, and have also increasingly influenced
patterns of tourism consumption and production. In this context
wellness has developed into a significant dimension of tourism in a
number of new and long established destinations. However, although
it is consistently referred to as one of the most rapidly growing
forms of tourism worldwide there still remains a dearth of academic
literature on this topic. This book uniquely focuses on the supply
side of wellness tourism from a destination perspective in terms of
the generation and delivery of products and services for tourists
who seek to maintain and improve their health. This approach
provides a better understanding of how wellness tourism
destinations develop and explores the specific drivers of that
growth in a destination context and how destinations successfully
compete against each other in globalised market place. A range of
wellness destination development and management issues are examined
including the importance of authenticity, an appropriate policy
framework, delivery of high quality goods and services,
participation of a broad range of stakeholders and the development
of networks and clusters as well as collaborative strategies
essential for a successful development and management of a wellness
tourism destination. International case studies and examples from
established and new wellness tourism destinations are integrated
throughout. This timely volume written by leaders in this sector
will be of interest to tourism and hospitality students and
academics internationally.
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