Archaeology Is a Brand! - The Meaning of Archaeology in Contemporary Popular Culture (Paperback)

What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the subject, In his normal engaging, populist style, Holtorf discusses the main strategies available to archaeologists in engaging with their popular representations. Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work.

General

Imprint:	Left Coast Press Inc
Country of origin:	United States
Release date:	August 2009
First published:	2007
Authors:	Cornelius Holtorf
Dimensions:	222 x 222 x 15mm (L x W x T)
Format:	Paperback
Pages:	196
ISBN-13:	978-1-59874-179-7
Categories:	Books > Humanities > Archaeology > General
LSN:	1-59874-179-9
Barcode:	9781598741797

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