Of the many groundbreaking developments in the 2008 presidential
election, the most important may well be the use of the Internet.
In Politicking Online contributors explorethe impact of technology
for electioneering purposes, from running campaigns andincreasing
representation to ultimately strengthening democracy. The book
reveals how social networking sites such as MySpace and Facebook
are used in campaigns along withe-mail, SMS text messaging, and
mobile phones to help inform, target, mobilize, and communicate
with voters.
While the Internet may have transformed the landscape of modern
political campaigns throughout the world, Costas Panagopoulos
reminds readers that officials and campaign workers need to adapt
to changing circumstances, know the limits of their methods, and
combine new technologies with more traditional techniques to
achieve an overall balance.
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