Business Communication Today, Global Edition (Paperback, 15th edition)

For courses in business communication. Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organisation, the text introduces, develops, and reviews major concepts to maximise students' understanding of the material. Samples Download the detailed table of contents Preview sample pages to Business Communication Today, Global Edition

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	August 2020
First published:	2020
Authors:	Courtland Bovee • John Thill
Dimensions:	276 x 216 x 24mm (L x W x T)
Format:	Paperback
Pages:	704
Edition:	15th edition
ISBN-13:	978-1-292-35314-2
Categories:	Books > Business & Economics > Business & management > Business communication & presentation > General
LSN:	1-292-35314-7
Barcode:	9781292353142

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