Sold in Sixty Seconds is everything you need to know about
broadcast advertising that really works. Learn what keeps
listeners' attention--and what drives them away. Find out how to
capture attention before the first word is spoken. Discover the
secrets of working your advertising message into long-term memory
so customers will think of you when they need your product or
service. In a short-attention-span economy, the right jingle can
mean the difference between an ad that works and an ad that's
switched off. Did you know... 13% of listeners will change stations
during the first ad* 93 listeners out of 100 will switch stations
after four ads* The trend is for stations to pack more ads into
less airtime Broadcast advertising is a game of seconds. A great
jingle can give you the edge.You've got something to sell and a
story to tell. And you've only got a minute - maybe less.
Successful advertisers use music to set the stage because nothing
can instantly grab attention and then stick in consumer memory like
a great jingle. Nothing.
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