Sold In Sixty SecondsT (Paperback)

Sold in Sixty Seconds is everything you need to know about broadcast advertising that really works. Learn what keeps listeners' attention--and what drives them away. Find out how to capture attention before the first word is spoken. Discover the secrets of working your advertising message into long-term memory so customers will think of you when they need your product or service. In a short-attention-span economy, the right jingle can mean the difference between an ad that works and an ad that's switched off. Did you know... 13% of listeners will change stations during the first ad* 93 listeners out of 100 will switch stations after four ads* The trend is for stations to pack more ads into less airtime Broadcast advertising is a game of seconds. A great jingle can give you the edge.You've got something to sell and a story to tell. And you've only got a minute - maybe less. Successful advertisers use music to set the stage because nothing can instantly grab attention and then stick in consumer memory like a great jingle. Nothing.

General

Imprint:	Authorhouse
Country of origin:	United States
Release date:	August 2005
First published:	August 2005
Authors:	Craig A. Israel • Ann McWilliams • Miles R.
Dimensions:	229 x 152 x 6mm (L x W x T)
Format:	Paperback - Trade
Pages:	108
ISBN-13:	978-1-4208-5261-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	1-4208-5261-2
Barcode:	9781420852615

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