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Books > Humanities > Philosophy > Topics in philosophy > Social & political philosophy
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Norms in the Wild - How to Diagnose, Measure, and Change Social Norms (Hardcover)
Loot Price: R3,977
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Norms in the Wild - How to Diagnose, Measure, and Change Social Norms (Hardcover)
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In Norms in the Wild, distinguished philosopher Cristina Bicchieri
argues that when it comes to human behavior, social scientists
place too much stress on rational deliberation. In fact, she says,
many choices occur without much deliberation at all. Two people
passing in a corridor automatically negotiate their shared space;
cars at an intersection obey traffic signals; we choose clothing
based on our instincts for what is considered appropriate.
Bicchieri's theory of social norms accounts for these automatic
components of coordination, where individuals react automatically
to cues that focus their attention on what the norm is in that
situation. Social norms thus act as rules for making choices in a
social world where people expect others - often unconsciously - to
follow the same rule. Some norms enable seamless social
co-operation, while others are less beneficial to human
flourishing. Bicchieri is famous for her interdisciplinary work on
game theory and most recently her work on social norms, and Norms
in the Wild represents her latest challenge to many of the
fundamental assumptions of the social sciences. Bicchieri's work
has broad implications not only for understanding human behavior,
but for changing it for better outcomes. People have a strongly
conditioned preference for following social norms, but that also
means that manipulating their expectations can cause major
behavioral changes. Bicchieri has been working recently with UNICEF
and other NGO's to explore the applicability of her views to issues
of human rights around the world. Is it possible to change social
expectations around forced marriage, genital mutilations, and
public health practices like vaccinations and sanitation? If so,
how? What tools might we use? This short book explores how social
norms work, and how changing them - changing preferences, beliefs,
and especially social expectations - can potentially improve lives
all around the world. It will appeal to an unusually broad range of
readers including philosophers, psychologists and others in
behavioral sciences, and anyone involved in public policy or at
NGOs.
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