Books > Reference & Interdisciplinary > Communication studies > Research methods
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Survey Data Collection and Integration (Hardcover, 2013)
Loot Price: R1,550
Discovery Miles 15 500
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Survey Data Collection and Integration (Hardcover, 2013)
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Nowadays statistical surveys represent an important source of
scientific knowledge and a consolidated decision support tool in
many fields of applications: from social sciences to economics,
marketing, medicine, political science, etc. Most of the
methodological issues concerning statistical surveys have been
investigated by scientists so that the scientific literature offers
a plenty of excellent references concerning all the required steps
for planning and realizing them. Nevertheless, facing real problems
through statistical surveys often requires looking for operative
solutions deviating from the consolidated methodology or choosing
through several options. The book will focus on theory and
applications of statistical surveys, providing remarks and
innovative solutions to face problems in survey practice. Topics
covered in the book will include all the main issues regarding a
planning of a statistical survey: data collection, sampling scheme,
questionnaire definition, estimation. A good balance between formal
rigor and clarity will allow the book be aimed to practitioners
involved in applied research but also to academics interested in
recent scientific developments in the field.
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