Changing Signs of Truth - A Christian Introduction to the Semiotics of Communication (Paperback, New)

What signals are you sending when you share the gospel? The importance of signs for communicating truth has been recognized throughout the ages. Crystal L. Downing traces this awareness from biblical texts, through figures from church history like John Wycliffe and William Tyndale, to more recent writers Samuel Taylor Coleridge and C. S. Lewis. In the nineteenth century, this legacy of interest in the activity of signs brought about a new field of academic study. In this book, Downing puts the discipline of semiotics within reach for beginners through analysis of the movement's key theorists, Ferdinand de Saussure, Charles Sanders Peirce, Mikhail Bakhtin and others. She then draws out the implications for effective communication of the gospel of Jesus Christ within our shifting cultural landscape. Her fundamental thesis is that "Failure to understand how signs work--as effects of the cultures we seek to affect--inevitably undermines not just our political and moral agendas but, worse, the gospel of Jesus Christ." Writing with humor, clarity and flare, Downing lucidly explains the sophisticated thinking of leaders in semiotics for nonexperts. Of value to all those interested in communication in any context, this work will be of special interest to students majoring in communications or English or to students in evangelism and preaching courses at the undergraduate and graduate level.

General

Imprint:	Inter-Varsity Press,US
Country of origin:	United States
Release date:	May 2012
First published:	2012
Authors:	Crystal L Downing
Dimensions:	229 x 152 x 25mm (L x W x T)
Format:	Paperback
Pages:	344
Edition:	New
ISBN-13:	978-0-8308-3966-7
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Humanities > Religion & beliefs > Christianity > Christian institutions & organizations > Christian ministry & pastoral activity Books > Humanities > Religion & beliefs > Christianity > Christian institutions & organizations > Christian social thought & activity Books > Religion & Spirituality > Christianity > Christian institutions & organizations > Christian ministry & pastoral activity Books > Religion & Spirituality > Christianity > Christian institutions & organizations > Christian social thought & activity Books > Christianity > Christian institutions & organizations > Christian ministry & pastoral activity Books > Christianity > Christian institutions & organizations > Christian social thought & activity Promotions
LSN:	0-8308-3966-6
Barcode:	9780830839667

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