Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
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Personalization of Politics and Electoral Change (Hardcover)
Loot Price: R2,789
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Personalization of Politics and Electoral Change (Hardcover)
Series: Palgrave Studies in Political Psychology
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The conventional wisdom that parliamentary elections are now, more
than at any time in the past, determined by voters' assessments of
party leaders has been fiercely contested by comparative electoral
research. To overcome the obvious mismatch between customary
expectations about the role of party leaders and the conclusions
drawn by scholarly research in the field, this book provides an
innovative framework for the study of voting behavior in light of
the ongoing personalization of politics. Through analysis of
election study data from Britain, Germany and the Netherlands, this
book highlights the progressive inability of social-psychological
models of voting to account for individuals' choices. Throughout
the last four decades, voters' attitudes towards party leaders have
apparently become a crucial determinant of their feelings of
affinity with certain parties. Once the role of leaders as drivers
of partisanship is taken into account, their electoral effect
emerges as a force that can - more often than not - make the
difference between victory and defeat.
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