Hit Brands - How Music Builds Value for the World's Smartest Brands (Hardcover)

In the battleground for the hearts and minds of customers, music is one of the most powerful tools that brands can use.
In this definitive guide to how brands harness the power of music to drive business, three leading industry experts show you how to create and execute successful music strategies with lasting impact.
Every major global brand already uses and invests in music as part of its communications but very few have created 'hits'. Music has the power to make a brand instantly recognised and loved, so what are the secrets? Including case studies from Coke, Sephora, NESCAFE and Converse and ranging from the strategic use of mnemonics to harnessing conversations in social media, "Hit Brands" is a practical guide from three pioneers of music branding that defines a seminal moment in the history of music, as brands start to create and own music for the benefit of their customers.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	October 2013
First published:	November 2013
Authors:	D Jackson • R. Jankovich • E. Sheinkop
Dimensions:	203 x 127 x 18mm (L x W x T)
Format:	Hardcover
Pages:	201
ISBN-13:	978-1-137-27147-1
Categories:	Books > Arts & Architecture > Music > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Music > General
LSN:	1-137-27147-7
Barcode:	9781137271471

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