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Marketing - The Enyclopedic Dictionary (Paperback, New Ed) Loot Price: R1,456
Discovery Miles 14 560
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Marketing - The Enyclopedic Dictionary (Paperback, New Ed): D. Mercer

Marketing - The Enyclopedic Dictionary (Paperback, New Ed)

D. Mercer

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List price R1,785 Loot Price R1,456 Discovery Miles 14 560 | Repayment Terms: R136 pm x 12* You Save R329 (18%)

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Over 3000 entries providing a highly practical reference guide and a comprehensive overview of every aspect of marketing. There are 700 longer articles exploring topics in depth, 800 shorter entries as well as extensive cross-referencing, and contributions are drawn from both marketing experts and organisations. (Kirkus UK)
" Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.

General

Imprint: Blackwell Publishers
Country of origin: United Kingdom
Release date: 1999
First published: March 1999
Authors: D. Mercer
Dimensions: 246 x 171 x 26mm (L x W x T)
Format: Paperback
Pages: 600
Edition: New Ed
ISBN-13: 978-0-631-21126-6
Categories: Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-631-21126-8
Barcode: 9780631211266

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