The intersection of new communication technologies and the
ideological hegemony is one area that has not been adequately
examined. Existing literature on NCTs shows that most studies have
been focusing on NCTs potential to alter existing social-political
categories that border on economic class, social status, race,
gender, and ethnicity. Cultural Identity and New Communication
Technologies: Political, Ethnic and Ideological Implications
presents a careful blend of conceptual, theoretical and applied
research in NCTs. This book examines content that places new
communication technologies in a context that recognizes their
seamless co-option into the designs of politics and culture, as
well as the ideological hegemony of non-Western societies and
interrogates the diagnostic degree to which the use of new
communication technologies is demonstrative of the users imaginary
relations to imaginary reality, their thoughts and perceptions. The
role NCTs play is significant in so far as they are avenues through
which the progression towards the hegemonic (or nationalistic)
normative can be catalyzed.
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