Bridging the Gaps in Global Communication (Hardcover)

This major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals an indispensable guide to mastering the art of international and intercultural communication. Key features:
Addresses an important subject that few other books do: how to communicate in the "global "media marketplace at both the interpersonal and public level
Explores mass modes of communication including advertising, public relations, the Internet, news, and magazines
Rich with real life examples, chosen to appeal to students
Draws on the author's experiences teaching media and public relations across Asia, Africa, and Europe
Examines the factors that are influencing cross-cultural communication, bringing together practical, philosophical, and theoretical approaches to various types of interaction.

"Bridging the Gaps in Global Communication" is accompanied by an instructor's manual, available at www.blackwellpublishing.com/newsom.

General

Imprint:	Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Country of origin:	United Kingdom
Release date:	October 2006
First published:	October 2006
Authors:	D Newsom
Dimensions:	238 x 156 x 16mm (L x W x T)
Format:	Hardcover
Pages:	168
ISBN-13:	978-1-4051-4411-7
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Promotions
LSN:	1-4051-4411-4
Barcode:	9781405144117

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!