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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour

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Trust, Social Relations and Engagement - Understanding Customer Behaviour on the Web (Hardcover, New) Loot Price: R2,873

Discovery Miles 28 730

Repayment Terms: R269 pm x 12*

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Trust, Social Relations and Engagement - Understanding Customer Behaviour on the Web (Hardcover, New): D. Padua

Trust, Social Relations and Engagement - Understanding Customer Behaviour on the Web (Hardcover, New)

D. Padua

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Loot Price R2,873 Discovery Miles 28 730 | Repayment Terms: R269 pm x 12*

Expected to ship within 10 - 15 working days

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Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	September 2012
First published:	2012
Authors:	D. Padua
Dimensions:	216 x 140 x 20mm (L x W x T)
Format:	Hardcover
Pages:	231
Edition:	New
ISBN-13:	978-0-230-39124-6
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Business & management > Business communication & presentation > General Promotions
LSN:	0-230-39124-9
Barcode:	9780230391246