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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour

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Trust, Social Relations and Engagement - Understanding Customer Behaviour on the Web (Hardcover, New) Loot Price: R2,789
Discovery Miles 27 890
Repayment Terms: R261 pm x 12*
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Trust, Social Relations and Engagement - Understanding Customer Behaviour on the Web (Hardcover, New): D. Padua

Trust, Social Relations and Engagement - Understanding Customer Behaviour on the Web (Hardcover, New)

D. Padua

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Loot Price R2,789 Discovery Miles 27 890 | Repayment Terms: R261 pm x 12*

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Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: September 2012
First published: 2012
Authors: D. Padua
Dimensions: 216 x 140 x 20mm (L x W x T)
Format: Hardcover
Pages: 231
Edition: New
ISBN-13: 978-0-230-39124-6
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Business & management > Business communication & presentation > General
LSN: 0-230-39124-9
Barcode: 9780230391246

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