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Books > Social sciences > Sociology, social studies > Social groups & communities > Age groups > Adults > Elderly

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Marketing to the Ageing Consumer - The Secrets to Building an Age-Friendly Business (Hardcover) Loot Price: R2,234
Discovery Miles 22 340
Repayment Terms: R209 pm x 12*
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Marketing to the Ageing Consumer - The Secrets to Building an Age-Friendly Business (Hardcover): D. Stroud, K. Walker

Marketing to the Ageing Consumer - The Secrets to Building an Age-Friendly Business (Hardcover)

D. Stroud, K. Walker

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Loot Price R2,234 Discovery Miles 22 340 | Repayment Terms: R209 pm x 12*

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Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. This book contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2013
First published: December 2012
Authors: D. Stroud • K. Walker
Dimensions: 235 x 155 x 20mm (L x W x T)
Format: Hardcover
Pages: 251
ISBN-13: 978-0-230-37819-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Social sciences > Sociology, social studies > Social groups & communities > Age groups > Adults > Elderly
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LSN: 0-230-37819-6
Barcode: 9780230378193

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