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Books > Social sciences > Sociology, social studies > Social groups & communities > Age groups > Adults > Elderly

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Marketing to the Ageing Consumer - The Secrets to Building an Age-Friendly Business (Hardcover) Loot Price: R2,372

Discovery Miles 23 720

Repayment Terms: R222 pm x 12*

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Marketing to the Ageing Consumer - The Secrets to Building an Age-Friendly Business (Hardcover): D. Stroud, K. Walker

Marketing to the Ageing Consumer - The Secrets to Building an Age-Friendly Business (Hardcover)

D. Stroud, K. Walker

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Loot Price R2,372 Discovery Miles 23 720 | Repayment Terms: R222 pm x 12*

Expected to ship within 12 - 19 working days

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Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. This book contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	2013
First published:	December 2012
Authors:	D. Stroud • K. Walker
Dimensions:	235 x 155 x 20mm (L x W x T)
Format:	Hardcover
Pages:	251
ISBN-13:	978-0-230-37819-3
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Social sciences > Sociology, social studies > Social groups & communities > Age groups > Adults > Elderly Promotions
LSN:	0-230-37819-6
Barcode:	9780230378193