Nearly 100 million Americans (one out of three) purchase goods and
services over the phone each year. "Telephone Sales For Dummies"
shows both new and seasoned sales reps, from realtors, insurance
agents to telemarketers, how to create pre-call plans and
effectively prospect via the phone. Packed with techniques,
scripts, and dialogues, this hands-on, interactive guide assists
readers with making cold calls, warm calls, and referral calls,
helping them plan and execute openings to create interesting
dialogue; ask key questions; develop persuasive presentation
techniques; work within the No Call Law parameters; leave effective
and enticing voicemails that get results; get past screeners and
get quality referrals; find hot leads; and create callback scripts
that close the sale.
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