Cracking the Code: A Professional Salesperson's Guide to
Penetrating the Intelligence Community was written with two goals
in mind: 1) to demystify the often confusing and always secretive
intelligence community from a sales person's perspective, and 2) to
provide a first-level road map to penetrating this multibillion
dollar market with a product or service. This book will give you
no-nonsense answers to the following questions: Who comprises the
intelligence community? Who is really in charge when it comes to
making buying decisions? Exactly where and how should you begin
your sales efforts? Without a security clearance, shall I even
bother? How are IC agencies similar yet different than other
federal agencies? What tactical steps can a sales person take to
"break into" the IC? Where does the sales opportunity really exist?
How should a person prepare for sales meetings? Do I really need to
worry about things like a GSA Schedule, a secure vault, and a
polygraph? Who can help me in my effort to penetrate the
intelligence community? What is the best source of information to
learn about my target clients? These and many other questions will
be answered in this informative book. This is the first resource
that helps the reader make money by persuasive selling, targeting
intelligence community individuals who have one of the most complex
jobs in our nation's history-protecting the American citizen
against state sponsored crimes and the intricacies of the modern
global war on terror (GWOT). Learn from someone who has been in the
trenches of federal sales, yet views his role as helping our nation
"be all it can be." This book will guide you on the 'road to
revenue' in a candid view ofperson-to-person selling into the most
secretive market in the world!
General
| Imprint: |
Authorhouse
|
| Country of origin: |
United States |
| Release date: |
November 2007 |
| First published: |
November 2007 |
| Authors: |
Dan Callahan
|
| Dimensions: |
280 x 217 x 14mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
184 |
| ISBN-13: |
978-1-4343-3094-9 |
| Categories: |
Books
Promotions
|
| LSN: |
1-4343-3094-X |
| Barcode: |
9781434330949 |
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