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Comic Shop - The Retail Mavericks Who Gave Us a New Geek Culture (Hardcover)
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Comic Shop - The Retail Mavericks Who Gave Us a New Geek Culture (Hardcover)
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The modern comic book shop was born in the early 1970s. Its rise
was due in large part to Phil Seuling, the entrepreneur whose
direct market model allowed shops to get comics straight from the
publishers. Stores could then better customize their offerings and
independent publishers could access national distribution. Shops
opened up a space for quirky ideas to gain an audience and helped
transform small-press series, from Teenage Mutant Ninja Turtles to
Bone, into media giants. Comic Shop is the first book to trace the
history of these cultural icons. Dan Gearino brings us from their
origins to the present-day, when the rise of digital platforms and
a changing retail landscape have the industry at a crossroads. When
the book was first published in 2017, Gearino had spent a year with
stores around the country, following how they navigated the
business. For this updated and expanded paperback edition, he
covers the wild retail landscape of 2017 and 2018, a time that was
brutal for stores and rich for comics as an art form. Along the way
he interviews pioneers of comics retailing and other important
players, including many women; top creators; and those who continue
to push the business in new directions. A revised guide to dozens
of the most interesting shops around the United States and Canada
is a bonus for fans.
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