Politics, craft, and cultural nostalgia in the remaking of Star
Wars for a new age A long time ago, in a galaxy far, far away—way
back in the twenty-first century’s first decade—Star Wars
seemed finished. Then in 2012 George Lucas shocked the
entertainment world by selling the franchise, along with Lucasfilm,
to Disney. This is the story of how, over the next five years, Star
Wars went from near-certain extinction to what Wired magazine would
call “the forever franchise,” with more films in the works than
its first four decades had produced. Focusing on The Force
Awakens (2015), Rogue One (2016), The Last Jedi (2017), and the
television series Rebels (2014–18), Dan Golding explores the
significance of pop culture nostalgia in overcoming the skepticism,
if not downright hostility, that greeted the Star Wars relaunch. At
the same time he shows how Disney, even as it tapped a
backward-looking obsession, was nonetheless creating genuinely new
and contemporary entries in the Star Wars universe. A host of
cultural factors and forces propelled the Disney-engineered Star
Wars renaissance, and all figure in Golding’s deeply informed
analysis: from John Williams’s music in The Force Awakens to
Peter Cushing’s CGI face in Rogue One, to Carrie Fisher’s
passing, to the rapidly changing audience demographic. Star Wars
after Lucas delves into the various responses and political uses of
the new Star Wars in a wider context, as in reaction videos on
YouTube and hate-filled, misogynistic online rants. In its granular
textual readings, broad cultural scope, and insights into the
complexities of the multimedia galaxy, this book is as entertaining
as it is enlightening, an apt reflection of the enduring power of
the Star Wars franchise.
General
| Imprint: |
University of Minnesota Press
|
| Country of origin: |
United States |
| Release date: |
July 2023 |
| Authors: |
Dan Golding
|
| Dimensions: |
216 x 140 x 38mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
264 |
| ISBN-13: |
978-1-5179-0541-5 |
| Categories: |
Books
Promotions
|
| LSN: |
1-5179-0541-9 |
| Barcode: |
9781517905415 |
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