No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses (Paperback, Ed)

Be a Small Business with BIG IMPACT Called the "professor of harsh reality," Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you: You Are in a Fight for Your Life. As a local small business you're vulnerable to distant online discounters, big box retailers, and other competition, you've got to do more than merely get customers-you have to keep them FOR LIFE. And, you have to win them over where your competition can't-at the street level. Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. Covers: 9 inconvenient truths of grassroots marketingZero-Based Marketing-the solution when you figure out traditional and "non-traditional" marketing is failing youHow to use the media as an extension of personality and of relationship-NOT a substitute for itWhy most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics)On-site promotions-increase revenue without spending money, time or leaving your operation How to use-and how to waste dollars on-the Internet and other technology PLUS gain access to: FREE - Glazer-Kennedy University Webinar Series FREE - Elite Gold Insider's Circle Membership* FREE - Income Explosion Guide & CD FREE - Income Explosion FAST START Tele-Seminar

General

Imprint:	Entrepreneur Press
Country of origin:	United States
Release date:	February 2012
First published:	2012
Authors:	Dan Kennedy • Jeff Slutsky
Dimensions:	234 x 150 x 15mm (L x W x T)
Format:	Paperback
Pages:	240
Edition:	Ed
ISBN-13:	978-1-59918-439-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-59918-439-7
Barcode:	9781599184395

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