For better or worse, political image is now more important to
electoral victory than a spontaneous exchange of conflicting views
over matters of substantive policies. Campaign managers, polling
specialists, and communication consultants define issues, set
agendas, and explore policy options primarily for electoral gain.
In short, campaign contrivances replace substance at all phases and
levels of electoral contests. Political estrangement, as
illustrated by declining voting levels, may well be a by-product of
deceptive political consultant and political journalistic practices
rather than Americans being frustrated by insoluble problems.In The
Political Persuaders, Dan Nimmo analyzes and critiques the emerging
political industry of professional political management and
consulting. His volume was the first book-length treatment to do
so; it is a seminal work on the subject for both academic scholars
and political practitioners. In his new introduction, Nimmo hones
his critique in light of the past thirty years and its effects on
campaign organization, research, and communication. He assesses
changes in campaign technology, stable and shifting practices of
candidate marketing, and the consequences for democratic governance
inherent in professionally mediated campaigns at the close of the
twentieth century.Nimmo succinctly reviews his well-nigh prophetic
conclusions, determining that trends discovered in 1970 not only
persist, but continue to intensify with a vengeance. Although
evolving campaign techniques claim to involve citizens in the
electoral process, the actual involvement is more cosmetic than
real-this, Nimmo argues is the principle source of deepening
popular disappointment and a general political apathy. This timely
volume should be read by political scientists, policymakers, and
those in the fields of mass communication and journalism.Dan Nimmo
has been a professor of political science, journalism, and
communication at various institutions, notably the University of
Missouri, University of Tennessee, and the University of Oklahoma.
He is currently distinguished visiting professor of political
science at Baylor University. He is the author or editor of many
works including Popular Images of Politics and Newsgathering in
Washington.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
