Has the evolution of digital marketing placed businesses at the
mercy of software companies? Or is there a path forward for
businesses who want to regain their independence and create great
marketing again? Digital marketing has been around for over twenty
years, yet businesses today are more baffled, bloodied, and
battle-scarred than ever. In Snake Oil, marketing scientist Dan
Russell offers an entertaining and enlightening joyride back down
the hockey stick of digital marketing’s growth over the past two
decades. Russell takes readers through the deserts of the Western
frontier, flying over a budding Silicon Valley and visiting
Einstein’s study in order to discover the secrets to becoming a
marketing scientist. With the knowledge contained in Snake
Oil, entrepreneurs and business owners will be able to navigate the
murky waters of digital marketing, squeeze more profit from their
sales funnels, focus on projects that are verifiably important, and
build a highly-scalable marketing operating system inside their
business.
General
Imprint: |
Morgan James Publishing
|
Country of origin: |
United States |
Release date: |
July 2022 |
Authors: |
Dan Russell
|
Dimensions: |
228 x 152mm (L x W) |
Format: |
Paperback
|
Pages: |
250 |
ISBN-13: |
978-1-63195-831-1 |
Categories: |
Books >
Business & Economics >
General
|
LSN: |
1-63195-831-3 |
Barcode: |
9781631958311 |
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