FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW
CUSTOMER. Business owners agree. The referred customer is far
superior to the one brought in by 'cold' advertising. Yet most
business owners will invest more money to find new customers than
getting referrals from current, happy customers. Millionaire maker
Dan S. Kennedy and customer retention expert Shaun Buck dare you to
stop chasing new customers and keep an iron cage around the ones
you already have. Kennedy and Buck present a systematic approach to
help you keep, cultivate, and multiply customers so that your
entire business grows more valuable and sustainable, and you
replace income uncertainty with reliable income through retention
and referrals. Learn how to: * Apply the #1 best retention strategy
(hint: it's exclusive) * Catch customers before they leave you *
Grow each customer's value (and have more power in the marketplace)
* Implement the three-step customer retention formula * Use other
people's events to get more referrals * Create your own Customer
Multiplier System * Calculate the math and cost behind customer
retention Discover the referral-getting, sales-increasing,
battle-tested tactics designed to help you build a thriving
business for the long-term.
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