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The Smart Branding Book - How to build a profitable and resilient brand (Paperback) Loot Price: R225
Discovery Miles 2 250
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The Smart Branding Book - How to build a profitable and resilient brand (Paperback): Dan White

The Smart Branding Book - How to build a profitable and resilient brand (Paperback)

Dan White

Series: Concise Advice

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Loot Price R225 Discovery Miles 2 250

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Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they're looking for sustainable, profitable growth. This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.

General

Imprint: LID Publishing
Country of origin: United States
Series: Concise Advice
Release date: 2023
Authors: Dan White
Dimensions: 180 x 120mm (L x W)
Format: Paperback
Pages: 160
ISBN-13: 978-1-911687-70-2
Categories: Books > Business & Economics > General
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LSN: 1-911687-70-0
Barcode: 9781911687702

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