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Botox Nation - Changing the Face of America (Paperback)
Loot Price: R802
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Botox Nation - Changing the Face of America (Paperback)
Series: Intersections
Expected to ship within 12 - 17 working days
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One of NPR's Best Books of 2017 The first in-depth social
investigation into the development and rising popularity of Botox
The American Society for Aesthetic Plastic Surgery estimates there
are about two-and-a-half million Botox procedures performed
annually, and that number continues to increase. The procedure is
used as a preventive measure against aging and a means by which
bodies, particularly women's, can be transformed and "improved"
through the appearance of youth. But why is Botox so popular, and
why is aging such a terrifying concept? Botox Nation draws from
engaging, in-depth interviews with Botox users and providers as
well as Dana Berkowitz's own experiences receiving the injections.
The interviews reveal the personal motivations for using Botox and
help unpack how anti-aging practices are conceived by, and resonate
with, everyday people. Berkowitz is particularly interested in how
Botox is now being targeted to younger women; since Botox is a
procedure that must be continually administered to work, the
strategic choice to market to younger women, Berkowitz argues, aims
to create lifetime consumers. Berkowitz also analyzes magazine
articles, advertisements, and even medical documents to consider
how narratives of aging are depicted. She employs a critical
feminist lens to consider the construction of feminine bodies and
selves, and explores the impact of cosmetic medical interventions
aimed at maintaining the desired appearance of youth, the culture
of preventative medicine, the application of medical procedures to
seemingly healthy bodies, and the growth and technological
advancement to the anti-aging industry. A captivating and critical
story, Botox Nation examines how norms about bodies, gender, and
aging are constructed and reproduced on both cultural and
individual levels.
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