This book develops a path to decarbonization through a process of
Green Market Transformation. Matisoff and Noonan assess the scope
and impact of the green building movement, which is working towards
decarbonizing a sector that accounts for more than a third of
global carbon emissions. They describe the role of the movement in
addressing sustainability challenges within the building and
construction sector, and suggest new ways of marshalling markets
through the voluntary efforts of industry to shift society towards
a better future. Matisoff and Noonan tell the success story of
green industry, seen through the lens of green buildings and
ecolabels. By combining case studies with recent interdisciplinary
scholarship, the authors provide a compelling narrative of the
opportunities and limitations of reliance on voluntary approaches
to regulation.
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