Anyone who has ever walked through the gates at a Disney Park knows
that there is a magical experience waiting to be had on the other
side. All of the telltale signs are there: the sound of joyful
music pipes across the promenade; the smells of popcorn and cookies
waft through the air; and the colorful attraction posters depict
all the wonderful rides and shows created for Guests by the
Imagineers. "Poster Art of the Disney Parks "is a tribute to those
posters, which begin telling the story of each attraction even
before Guests have entered the queue area.
Disney attraction posters have been an important means of
communication since Disneyland began displaying them in 1956. Not
only are they eye-catching pieces of artwork that adorn the Parks
with flair and style, they are also displayed to build excitement
and disseminate information about the newest additions to the
Disney landscape. When the first attraction posters made their
debut at Disneyland, one such piece of art proclaimed that Guests
could have a "true-life adventure" on the Jungle Cruise. And in
2012 at Disney California Adventure, a poster announced the grand
opening of Cars Land-the newest thrill-filled destination at the
Disneyland Resort. Both of those posters are reproduced within this
book, along with posters from every decade in between.
As evidenced by the evolution of the attraction posters, art
styles and design techniques have certainly changed over the years.
These characteristics also differ from continent to continent.
Posters from Tokyo Disneyland, Disneyland Paris, and Hong Kong
Disneyland exhibit the nuances in presentation that give each
Park's pantheon of posters its signature look. But while artistic
interpretations and color palettes may vary from Park to Park and
from year to year, the spirit of Disney storytelling is a constant
that ties them all together.
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