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Videoland - Movie Culture at the American Video Store (Paperback)
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Videoland - Movie Culture at the American Video Store (Paperback)
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"Videoland" offers a comprehensive view of the "tangible phase" of
consumer video, when Americans largely accessed movies as material
commodities at video rental stores. Video stores served as a vital
locus of movie culture from the early 1980s until the early 2000s,
changing the way Americans socialized around movies and
collectively made movies meaningful. When films became tangible as
magnetic tapes and plastic discs, movie culture flowed out from the
theater and the living room, entered the public retail space, and
became conflated with shopping and salesmanship. In this process,
video stores served as a crucial embodiment of movie culture's
historical move toward increased flexibility, adaptability, and
customization.
In addition to charting the historical rise and fall of the rental
industry, Herbert explores the architectural design of video
stores, the social dynamics of retail encounters, the video
distribution industry, the proliferation of video recommendation
guides, and the often surprising persistence of the video store as
an adaptable social space of consumer culture. Drawing on
ethnographic fieldwork, cultural geography, and archival research,
"Videoland" provides a wide-ranging exploration of the pivotal role
video stores played in the history of motion pictures, and is a
must-read for students and scholars of media history.
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