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Books > History > World history > From 1900 > Postwar, from 1945
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Mao Cult - Rhetoric and Ritual in China's Cultural Revolution (Paperback)
Loot Price: R781
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Mao Cult - Rhetoric and Ritual in China's Cultural Revolution (Paperback)
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Mao Zedong's political and cultural legacy remains potent even in
today's China. There have been many books that have explored his
posthumous legacy, but none that has scrutinized the cult of Mao
and the massive worship that was fostered around him at the height
of his powers during the Cultural Revolution. This riveting book is
the first to do so. By analyzing previously secret archival
documents, obscure objects, and political pamphlets, Daniel Leese
traces the tumultuous history of the cult within the Communist
Party and at the grassroots level. The Party leadership's original
intention was to develop a prominent brand symbol, which would
compete with the nationalists' elevation of Chiang Kai-shek. They
did not, however, anticipate that Mao would use this symbolic power
to mobilize Chinese youth to rebel against party bureaucracy
itself. The result was anarchy, and when the army was called in, it
relied on mandatory rituals of worship, such as daily reading of
the Little Red Book or performances of 'the loyalty dance', to
restore order. Such fascinating detail sheds light not only on the
personality cult of Mao, but also on hero-worship in other
traditions.
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