Writing more than a century before "Vogue, no less a figure than
G.W.F. Hegel reviewed the fashion of his day and found it wanting
because, in becoming outmoded so quickly, it drew attention away
from the timeless beauty of the human form. And Hegel is not unique
among philosophers in his interest in fashion's role; for more than
250 years, social thinkers have considered fashion--its transitive
nature, the conformity it inspires, the vast range of its
influence--as a defining feature of modern life. In "The Rise of
Fashion, Daniel Leonhard Purdy brings together key writings from
the Enlightenment to the twentieth century that explore fashion as
the ultimate expression of modernity. Making available many
previously untranslated or otherwise unfamiliar works from French,
German, and English, Purdy establishes an extraordinary lineage of
fashion commentary dating back to Mandeville and Voltaire, which
laid the groundwork for the writings on commodity culture of
Adorno, Benjamin, and the Frankfurt School. From critiques of
aristocratic excess to accounts of fashion's influence on our
ideals of masculinity or femininity, from the figure of the dandy
and the eroticism of clothing to the class politics of fashion,
this landmark reader includes works by philosophers (Carlyle,
Rousseau, Georg Simmel) and social theorists (Herbert Spencer,
Veblen), as well as writers (Goethe, Baudelaire, Mallarme, Wilde)
and critics (Karl Kraus, Adolf Loos, Simone de Beauvoir).
Collecting and contextualizing many of the earliest and most
significant formulations of fashion theory, "The Rise of Fashion
provocatively examines the proposition that to be modern is to be
fashionable.
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