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Football, Community and Social Inclusion (Paperback)
Loot Price: R1,431
Discovery Miles 14 310
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Football, Community and Social Inclusion (Paperback)
Series: Sport in the Global Society - Contemporary Perspectives
Expected to ship within 12 - 17 working days
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This special issue addresses the complex reality of English
community football organisations, including Football in the
Community (FitC) schemes, which have been attending to social
agendas, such as social inclusion and health promotion. The
positioning of football as a key agent of change for this diverse
range of social issues has resulted in an increase in funding
support. Despite the increased availability of funding and the
(apparent) willingness of football clubs to adopt such an
altruistic position within society, there remains limited empirical
evidence to substantiate football's ability to deliver results.
This book explores the current role of a football and football
clubs in supporting and delivering social inclusion and health
promotion to its community and seeks to examine the philosophical,
political, environmental and practical challenges of this work. The
power and subsequent lure of a football club and its brand is an
ideal vehicle to entice and capture populations that (normally)
ignore or turn away from positive social and/or health behaviours.
The foundations of such a belief are examined, outlining key
recommendations and considerations for both researchers and
practitioners attending to these social and health issues through
the vehicle of football. This book was originally published as a
special issue of Soccer & Society.
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