The purpose of this thesis is to investigate the challenges of
neuromarketing application in Humanistic Communication and
healthcare campaign research. This is based on a personal interest
in the development of healthcare campaigns and the adaption of
theories. Gadamer's notion on interdisciplinary linking, builds
a(interdisciplinary) bridge between my fascination with
technological and theatrical development, and the philosophy of
communication research.
General
Imprint: |
Lap Lambert Academic Publishing
|
Country of origin: |
Germany |
Release date: |
February 2011 |
First published: |
February 2011 |
Authors: |
Daniel Perez
|
Dimensions: |
229 x 152 x 6mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
96 |
ISBN-13: |
978-3-8433-9359-1 |
Categories: |
Books >
Reference & Interdisciplinary >
Communication studies >
General
|
LSN: |
3-8433-9359-1 |
Barcode: |
9783843393591 |
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